Owning a firearms-related online business means that time is a very valuable, yet finite resource. After all, there are just so many different tasks competing for your attention. From documents to be filed with the relevant authorities, to licensing and approval procedures, to taking constant stock of your inventory, you have to do it all.
Add to that your responsibilities with regard to stocking the latest products and keeping track of the popular items. Finally, you will have to fulfill your orders, and ensure that the payment receipt system is functioning 24/7. You will also have to stay on top of customer complaints, user reviews, and other customer service activities – and all of this is just for beginners.
Once you start scaling to higher levels, all of your ecommerce processes will start becoming even more demanding. However, ecommerce automation can streamline all of these processes and make it easier for you to concentrate on other, more important tasks at hand.
What Is Ecommerce Automation All About?
It enables you to utilize different software to convert ostensibly manual tasks into fully automated workflows. For example, certain actions will be able to trigger notifications, create customer complaint tickets, send emails to old customers, etc. Here are a few ways automation can help you improve your firearms web store experience:
Track and Reward: Make Sure That Your Most Loyal Customers Remain Loyal!
Customer retention is extremely important for a firearms business. Due to the niche nature of your target market, you have to make sure that your competition doesn’t poach away your customers. Moreover, it is a lot easier and less expensive to retain old customers than to try to find new ones.
You can, for instance, automatically send them a gift voucher of $50 or $100 on every major purchase. You may also send “we miss you” emails to old customers who have ceased to be active on your site. You might also include a free gift with every purchase to sweeten the deal. All of these activities can easily be automated based on the total volume of sales per customer, or the timeframe between purchases.
Always Take Care of Negative Reviews
You can automate negative (one or two) star reviews by creating a support ticket every time any product gets such a review. You can also receive a report in your inbox so you can look into the matter as soon as possible. Your ticket can also be directly sent to the reviewers so they would be able to see that you are taking prompt action to rectify their complaints.
It Will Help You Gain Valuable Input and Feedback After Every Purchase
Honest feedback can help you figure out exactly where you are lacking in terms of customer satisfaction. It can help you see what’s working and what’s not in your business. In order to encourage feedback, you can easily set up fully automated email workflows and small customer satisfaction surveys in MCQ format. You can implement their advice to further improve your product selection and overall shopping experience.
Make Ready Armz offers fully automated systems and platforms for your online firearms web store. You can count on them to take care of all of your firearms ecommerce needs.