Social media is the new wave in the marketing world. Since half the world population is on at least some sort of social media (SM) site, it makes sense for a net savvy eCommerce site owner to establish an SM presence.

This holds particularly true for a firearms eCommerce platform. There is a lot of competition in this field and reaching out to your target market will make individual customers feel special. Some of the key reasons you should maintain an SM presence include the following:

An Extremely Effective yet Inexpensive Means of Promoting Your Products

The SM world is open to everyone and when you interact with one client, you will automatically interact with all of them. Facebook, for example, allows you to create your own pages even if it doesn’t allow buying and selling of firearms on the site.

Nonetheless, you will be able to get in touch with your customers, listen to their queries, participate in firearms-related discussions, and check the hottest selling items. In time, your customers won’t see you as a seller, but more as a friend, and they will think of you every time they want to make a purchase.

A Great Customer Response and Feedback Avenue

From Instagram to Twitter and everything in between – you can use all relevant platforms to listen to customers, gain valuable feedback and address complaints. You will also gain the trust of your audience if you respond fast enough, and take care of every complaint as soon as possible. Best of all, your customer service endeavors will be open for everyone to see, and the better your response – the more customers you will gain.

However, this is a double-edged sword. You must never delete negative feedback or block customers. It’s very easy to take screenshots and forward them until they go viral.

Top of the Mind Recall

Most people log on to their SM accounts at least once or twice a day. If they are thinking about pbuying a product, and your ads and pages appear a lot on their feeds, they will likely want to make a purchase decision in your favor.

If you are interested in setting up and marketing your very own firearms ecommerce website, it would be a great idea to get in touch with Make Ready Arms. They are the ‘go-to’ specialists for all firearms-related eCommerce websites.